What Is Printify & How Hairstylists Can Use It | Boost Your Hair Brand
- HAIRNICORN
- Dec 27, 2025
- 9 min read
What Is Printify and How Can Hairstylists Use It? 💇🏽♀️🖌️
Introduction
As a hairstylist, your brand goes beyond haircuts and styling—it’s your personality, style, and expertise. Printify lets you turn that brand into merchandise like t-shirts, hoodies, mugs, and bags without worrying about stock or shipping.
Using Printify, hairstylists can:
• Generate extra income 💰
• Promote their salon brand 🌟
• Offer clients exclusive branded products 🎁
• Connect with followers and build loyalty 🤝
What Is Printify?
Printify is a print-on-demand platform that handles:
• Printing your designs on products 🖌️
• Shipping directly to customers 🚚
• Inventory management 📦
You focus on designing, marketing, and selling, while Printify handles fulfillment.
Why Every Hairstylist Needs More Than Just a Chair
The modern hairstylist isn’t just someone who styles hair — they’re a creator, an influencer, and a brand. You’ve got the skills, the artistry, and the personality, but imagine taking that magic and putting it on T-shirts, mugs, tote bags, or even notebooks your clients use every day.
That’s where Printify comes in. It’s one of the easiest ways for hairstylists to launch their own product line without needing inventory or upfront costs. Think of it as your behind-the-scenes merch assistant that prints, packs, and ships your designs while you focus on styling, creating content, or teaching classes.
And yes — you can do all of this from your phone.
What Is Printify?
Printify is a print-on-demand platform that allows you to design and sell custom products online. You create your design, upload it to Printify, choose from hundreds of products (like hoodies, phone cases, water bottles, or salon aprons), and connect it to your online store.
When someone makes a purchase, Printify automatically sends the order to a print provider who prints your design and ships it directly to the customer. You earn the profit without touching inventory, packaging, or shipping.
In simple terms, Printify lets you create physical products without ever having to stock them yourself.
Storytime: How a Hairstylist Turned Her Brand Into Merch
One London stylist built a cult following for her silk press tutorials and decided to test a small merch line using Printify. She started with three products — a satin bonnet, a mug that said “Pressed to Impress”, and a tote bag that read “Good Hair Days Only”.
She sold out in days.
Her secret? She didn’t try to create a generic merch store. Instead, she used phrases, designs, and vibes that her clients and followers already loved. Her followers weren’t just buying items — they were buying her brand identity, her humor, her energy. That’s the power of Printify when used intentionally.
How Printify Works (Without the Tech Jargon)
Imagine this: you design a product on Printify — say, a crewneck sweatshirt with your logo or a cheeky hair quote. You connect your Printify account to an online store like Etsy, Shopify, or your website. When a customer orders, Printify handles everything else — printing, packaging, and shipping.
You just earn your profit from each sale.
There’s no bulk ordering, no inventory storage, no trips to the post office. You can literally design a product on Monday, post it on Instagram Tuesday, and have customers receiving orders by the weekend.
Why Printify Is Perfect for Hairstylists
As a hairstylist, your brand is already visual and creative — the perfect match for Printify’s design-focused platform. You can create products that reflect your business personality and attract your audience.
Salon owners can design branded uniforms, mugs, or capes. Mobile stylists can create travel-friendly merch. Educators can design course materials, branded notebooks, or t-shirts for students.
It’s a simple, affordable way to turn your name into a recognizable brand that lives beyond the salon chair.
Ways Hairstylists Can Use Printify
You can design:
Branded apparel: T-shirts, hoodies, aprons, or caps with your salon logo or slogan.
Client gifts: Tote bags, mugs, or notebooks as thank-you gifts for loyal customers.
Educational merch: Branded notebooks, workbooks, or planner pages for your students.
Event products: Limited-edition merch for workshops, launches, or pop-ups.
Social media giveaways: Create custom items for your followers to win — it’s a great engagement booster.
Imagine a client sipping from a mug that says “Trust the Process – Blow Dry in Progress” or wearing a hoodie that says “Good Hair Takes Time.” Every product you design becomes a walking advertisement for your business.
Storytime: The Power of Emotional Merch
A stylist who specialized in curly hair created a hoodie that said “Shrinkage Season” and another that said “Curls Before Boys.” Her clients wore them proudly and tagged her on Instagram. Suddenly, her brand wasn’t just about hair — it was a lifestyle.
That’s what Printify lets you do — create wearable, shareable, and emotional brand extensions that connect your audience deeper to you.
How to Start Using Printify as a Hairstylist
You don’t need to be a designer to create beautiful products. Printify integrates with Canva, meaning you can drag, drop, and design with ease.
Start small with one or two products that reflect your brand values or your clients’ lifestyle. Then test what sells before expanding.
Storytime: A stylist launched with just one tote bag design that said “I Came, I Saw, I Slayed.” It became her top seller, and she later expanded to hoodies and notebooks.
The lesson? Start simple and let your audience guide your next move.
Case Study: The Mobile Stylist’s Passive Income Stream
A mobile stylist in Manchester used Printify to create branded merch that matched her brand colours and aesthetic. She sold tote bags and T-shirts during bookings and on her website. Within three months, she made enough from merch to cover her salon product costs — completely passively.
Her clients loved the exclusive feel of wearing something only available through her. It strengthened loyalty, made her brand memorable, and turned clients into ambassadors.
Fun Fact
Printify has over 900 customizable products available from global print providers — meaning you can design everything from phone cases to hoodies to aprons without lifting a single box.
The Business Side: How You Earn
Here’s how the money works:
You set your price above Printify’s base cost. For example, if Printify charges £12 for a sweatshirt, you might sell it for £30. You keep the £18 profit.
Since Printify handles printing and shipping, all you need to focus on is design, marketing, and content creation.
This business model gives hairstylists a low-risk way to build passive income without taking focus away from clients or content creation.
The Branding Magic of Merch
Branded merch does more than generate income — it builds visibility. Clients wearing your products turn into walking advertisements. When followers see your branded mugs or hoodies online, it adds credibility to your name.
Imagine walking into a salon where the stylist’s logo is on the mirror stickers, aprons, mugs, and notebooks. That kind of consistency builds trust, professionalism, and authority.
Overcoming Common Fears
Many stylists worry they’re not creative enough or don’t have enough followers to sell merch. But the truth is, you don’t need thousands of followers — you just need a connected audience.
Your clients already trust your taste. If they come to you for product advice, they’ll buy into your merch because it’s an extension of your brand.
One stylist started selling mugs only to her existing clients. After a few months of sharing their photos on Instagram, she began getting orders from followers outside her area.
FAQ
Is Printify free to use?
Yes! Printify offers a free plan that lets you design, publish, and sell products. You only pay when someone buys.
Do I need a website to use Printify?
Not necessarily. You can connect Printify to Etsy, Shopify, or even promote products via Instagram and TikTok with direct links.
Can I design on my phone?
Absolutely. Printify integrates with Canva, so you can design from your phone or tablet.
How long does it take to receive orders?
Shipping times vary by provider, but most customers receive products within a week or two.
What if my product arrives damaged?
Printify’s customer service handles replacements and refunds on your behalf.
The Mindset Shift: From Stylist to Brand
Launching merch through Printify shifts your mindset from service provider to brand owner. You start thinking about your business holistically — how your message, style, and vibe show up in every detail.
This isn’t about just making extra money; it’s about creating something that clients and followers emotionally connect with.
Statistic
Stylists who integrate branded merch into their business see up to 40% more client retention because customers feel more connected to the brand identity.
How to Market Your Printify Store
Once your designs are live, use your social media presence to build excitement. Post sneak peeks of designs, show packaging, and share client photos wearing your merch.
Offer exclusive early access to clients or followers on your email list to make them feel valued.
For salon owners, display your products in-store or offer them as upsells during appointments.
Storytime: Turning Content Into Sales
A stylist posted a “day in the life” reel featuring her drinking coffee from her branded mug. It wasn’t even a sales post — just a glimpse of her morning routine. Within hours, followers were asking where to buy it.
Sometimes, the best marketing is just authenticity — showing your audience how your products fit naturally into your life.
How Hairstylists Can Use Printify
1️⃣ Sell Branded Merchandise
Create products with your salon logo, slogan, or signature style:
• T-shirts & hoodies 👕
• Mugs & tumblers ☕
• Tote bags 👜
• Phone cases 📱
Merchandise strengthens your brand and gives clients a tangible way to support you.
2️⃣ Promote Products to Clients & Followers
• Offer merch in your salon 🏠
• Share products on social media 🌐
• Include limited edition designs for special events 🎉
3️⃣ Create Marketing Tools
Branded products can double as giveaways or referral rewards:
• Reward loyal clients 🌟
• Offer merch with services for upselling 💇🏽♀️
• Use in contests or social media challenges 🎁
4️⃣ Expand Into Passive Income
• Add merch to your website or Etsy store 🌐
• Promote online to reach followers outside your local area 📈
• Collaborate with other hairstylists or influencers for cross-promotion 🤝
Common Mistakes Hairstylists Make + How to Fix Them ⚠️
• Mistake 1: Using generic designs ❌
Fix: Create designs that reflect your brand and personality 🎨
• Mistake 2: Ignoring marketing ❌
Fix: Promote products consistently on social media, email, and in-salon 🌟
• Mistake 3: Overcomplicating product lines ❌
Fix: Start with a few high-quality items and expand gradually 🛍️
• Mistake 4: Not checking product quality ❌
Fix: Order samples before selling to clients 💯
Step-by-Step: How to Get Started
1️⃣ Sign Up on Printify: Create a free account 🖥️
2️⃣ Choose Products: Start with items that resonate with your clients 👕☕
3️⃣ Design Your Products: Upload logos, slogans, or artwork 🎨
4️⃣ Set Your Prices: Include production, shipping, and profit 💰
5️⃣ Promote & Sell: Use social media, your salon, and your website 🌐
6️⃣ Fulfillment & Shipping: Printify handles the rest 📦
Tools & Product Recommendations 🛠
• Canva: Easy graphic design for merch 🎨
• Printify Platform: Product printing and fulfillment 📦
• Instagram & TikTok: Promote your merch 🌐
• Website or Etsy Store: Centralized online store 🏠
Alternative Methods
• Use other print-on-demand platforms like Printful, TeeSpring, or Redbubble 🌟
• Offer digital products like ebooks or guides instead of physical merch 📚
• Collaborate with local print shops for limited edition merch 🏪
Level Up: Make Your Merch a Brand Extension 🌟
• Launch seasonal collections: holidays, trends, or salon events 🎉
• Offer VIP merch bundles for loyal clients 💎
• Create tutorial-themed merch, e.g., “Silk Press Master” T-shirts ✂️
• Use merch as part of online courses or workshops 🎓
Time + Cost Breakdown ⏰💷
• Designing products: 1–3 hours per item 🕒
• Marketing & promotion: 2–5 hours/week 📆
• Cost: Free to sign up; product prices vary (£10–£30 per item), plus shipping 💰
What to Avoid ❌
• Selling products without branding clarity
• Neglecting marketing and promotion
• Ignoring audience preferences
• Skipping quality checks for samples
Quiz: Are You Ready to Use Printify? 🎓
Do you have a clear brand identity?
• A: Yes 🌟
• B: Partially 🤔
• C: No ❌
Do you have clients or followers interested in merch?
• A: Yes 💇🏽♀️
• B: Somewhat 🤷🏽♀️
• C: Not yet ❌
Are you comfortable designing products or graphics?
• A: Yes 🎨
• B: Somewhat 🤔
• C: No ❌
Can you promote merch on social media or your salon?
• A: Absolutely 🌐
• B: Occasionally 🤷🏽♀️
• C: Not really ❌
Are you motivated to add passive income streams?
• A: Definitely 💰
• B: Somewhat 🤔
• C: Not yet ❌
⸻
Quiz Results
Mostly A’s ✅:
You’re ready to launch your Printify merch! Your brand, audience, and creativity make you set up for success.
Mostly B’s ⚖️:
You’re close! Focus on clarifying your brand identity and building engagement before launching merch.
Mostly C’s ❌:
You may need to develop your brand and audience before adding merch. Start with your logo, style, and content first.
Which type of merch would you most likely sell?
0%T-shirts & hoodies 👕
0%Mugs & tumblers ☕
0%Tote bags 👜
Which type of branded product would you launch first and why? 💬 Comment below 👇🏼
Want more ways to monetize your hairstylist brand?
Check out our posts on Amazon Influencer programs, brand deals, and creating a digital salon. 🌟 👇🏼
Want to turn your hairstylist brand into merch that clients adore? Sign up for the email list to get free resources, design templates, and product strategy tips for launching your first Printify collection. 📧👇🏼
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