What Are Brand Deals & How Hairstylists Can Get Them | Hair Business Tips
- HAIRNICORN
- Dec 26, 2025
- 6 min read
What Are Brand Deals & How Do Hairstylists Get Them? 💇🏽♀️🤝
Introduction
Brand deals are partnerships between hairstylists and companies where you promote products or services in exchange for compensation, free products, or other perks.
For hairstylists, these deals can:
• Boost income 💰
• Expand reach and visibility 🌐
• Position you as an authority in your niche 🌟
• Provide free tools or products for your clients 💇🏽♀️
Whether you’re an Instagram influencer, YouTube creator, or salon owner, brand deals can elevate your business and create opportunities beyond your chair.
Why Hairstylists Should Pursue Brand Deals
• Monetize Your Influence: Earn by recommending products you already use 💵
• Build Authority: Brands recognize your expertise, boosting credibility 🌟
• Expand Reach: Collaborations introduce you to new audiences 📈
• Access Exclusive Products: Try and showcase premium tools and products 🛠
• Enhance Your Brand: Partnering with reputable brands strengthens your personal brand 🎨
So… What’s a Brand Deal, Babe?
Picture this: you’re doing your usual scroll on Insta, and your fave hairstylist is suddenly holding a bottle of shampoo like it’s a newborn baby, telling you how it changed their life. That’s not just a random Tuesday – that’s a brand deal.
In the simplest terms, a brand deal is when a company pays you (in money, products, or both) to promote their stuff. It could be anything from posting about a hair product on Instagram, creating tutorials for YouTube, or using a brand’s tools exclusively in your salon.
Brands want visibility, and you’ve got the magic touch, the audience, and the trust factor. It’s a match made in marketing heaven.
Why Hairstylists Are Perfect for Brand Deals
Let’s be real – hair is personal. People trust their stylist more than they trust Google when it comes to what to put on their head. That’s why brands love working with hairstylists.
You’ve got:
The expert knowledge (clients trust your recommendations).
The hands-on results (you can show before-and-afters).
The audience (whether it’s your clients, TikTok followers, or Insta fam).
It’s not just about pretty hair pics – it’s about influence. And influence pays.
How to Put Yourself on a Brand’s Radar
Level Up Your Social Media Game
Brands don’t just stumble upon you because you’re “good at hair” – they notice you because your online presence is strong. That means consistent posting, quality photos, and an aesthetic that makes people want to sit in your chair and buy the products you recommend.
Post behind-the-scenes clips, styling tips, client transformations, and even fun hair memes. Show off your personality as much as your skills – brands want someone relatable, not a robot.
Use the Products You Actually Love
One of the fastest ways to get a brand deal? Already be using and shouting about their products for free. Tag them in your posts, share your results, and give authentic reviews. If a brand sees you’re a genuine fan, they’re way more likely to reach out for a paid collab.
Engage Like Your Life Depends On It
Reply to comments, DM brands, chat with other stylists, and create a little buzz around your work. The more active you are, the more you pop up in people’s feeds – and in brand managers’ minds.
Know Your Worth
If a brand slides into your DMs offering “exposure” instead of payment, ask yourself – is it actually worth it? Free products can be great when you’re starting out, but don’t be afraid to negotiate rates once you’ve built up your value.
How Brand Deals Can Change Your Career
This isn’t just about free shampoo. Brand deals can help you:
Boost your income without taking more clients.
Get invited to events, workshops, and trips.
Build credibility in the industry.
Open doors to even bigger opportunities, like product collaborations or your own haircare line.
The best part? Once you land one deal and smash it, other brands start noticing. It’s like dating – suddenly everyone wants your attention.
The Reality Check
Brand deals aren’t just handed out like free samples. You’ve got to put in the work: building your audience, refining your content, networking, and showing you can actually deliver results. But once you nail it, the opportunities can be endless.
How to Get Brand Deals
1️⃣ Build Your Personal Brand
Before approaching brands, ensure your social media and content showcase:
• Expertise in hairstyling 💇🏽♀️
• High-quality photos/videos 📸
• Consistent posting and engagement 🌐
• A clear target audience 🎯
2️⃣ Grow Your Online Presence
Brands prefer influencers with reach. Focus on:
• Instagram, TikTok, or YouTube growth 🚀
• Engagement, not just followers 💬
• Sharing tutorials, product reviews, and results 🎥
3️⃣ Research Potential Brands
Identify brands that align with your niche and values:
• Haircare products 🌿
• Tools and equipment 🛠
• Beauty and styling services ✨
4️⃣ Pitch Effectively
When contacting brands, include:
• Who you are and your expertise 💇🏽♀️
• Your audience and engagement metrics 📊
• How you can promote their products (posts, tutorials, reviews) 🎥
• Past collaborations or examples, if available 🌟
5️⃣ Deliver Value
Once you secure a deal, provide:
• Honest, high-quality content 📸
• Engagement with your audience 💬
• Timely reporting on reach and results 📊
Common Mistakes Hairstylists Make + How to Fix Them ⚠️
• Mistake 1: Pitching too early ❌
Fix: Build your brand and audience first 🌟
• Mistake 2: Promoting products you don’t use ❌
Fix: Only collaborate with brands that align with your style and expertise 💯
• Mistake 3: Poor presentation ❌
Fix: Use professional media, clear metrics, and organized pitches 📋
• Mistake 4: Ignoring long-term relationships ❌
Fix: Nurture ongoing partnerships for repeat collaborations 🤝
Step-by-Step: How to Approach Brand Deals
1️⃣ Research brands in your niche
2️⃣ Build a media kit with stats, testimonials, and examples
3️⃣ Draft a professional pitch email or DM
4️⃣ Follow up politely if no response
5️⃣ Deliver content and report results
Tools & Product Recommendations 🛠
• Canva: Create media kits and professional visuals 🎨
• Instagram Insights / TikTok Analytics: Track engagement and reach 📊
• Email platforms (Gmail, Mailchimp): Send pitch emails professionally ✉️
• High-quality camera or smartphone: Capture content for brand deals 📸
Alternative Ways to Get Brand Deals
• Join affiliate programs with brands 🌐
• Collaborate with local salons or beauty stores 🤝
• Attend beauty trade shows and networking events 🎟
• Partner with emerging brands for mutual promotion 🌱
Level Up: Maximize Brand Deal Opportunities 🌟
• Showcase results in tutorials or before/after posts 📸
• Share stories or reels highlighting product benefits 🎥
• Offer exclusivity deals for brand campaigns 🔒
• Track ROI to pitch bigger collaborations next time 💵
Time + Cost Breakdown ⏰💷
• Research & pitch: 3–5 hours per brand 🕒
• Creating content for campaigns: 2–6 hours per post 🎥
• Cost: Minimal (£0–£50 for professional visuals, optional Canva Pro) 💰
What to Avoid ❌
• Promoting products you don’t believe in
• Spamming brands or multiple pitches without strategy
• Neglecting your audience’s trust
• Ignoring long-term relationship building
Quiz: Are You Ready for Brand Deals? 🎓
Is your social media consistent and professional?
• A: Yes ✅
• B: Somewhat 🤔
• C: No ❌
Do you already share product recommendations?
• A: Always 💇🏽♀️
• B: Sometimes 🤷🏽♀️
• C: Rarely ❌
Do you have an audience that trusts your recommendations?
• A: Yes 🌟
• B: Growing 🤔
• C: Not yet ❌
Can you create high-quality content for brands?
• A: Yes 🎥
• B: Sometimes 🤷🏽♀️
• C: Not yet ❌
Are you comfortable pitching brands?
• A: Yes 💪🏽
• B: Learning 🤔
• C: No ❌
⸻
Quiz Results
Mostly A’s ✅:
You’re ready to secure brand deals! Your professionalism, content, and audience make you a valuable partner for brands.
Mostly B’s ⚖️:
You’re close! Focus on growing your audience, refining your content, and building confidence in pitching.
Mostly C’s ❌:
You may need to develop your personal brand and social media presence before pursuing brand deals. Start small and practice sharing recommendations.
What type of brand would you most like to collaborate with?
0%Haircare products 🌿
0%Tools and equipment 🛠
0%Beauty & styling services ✨
Ready to Glow Up Your Hairstylist Career?
Brand deals aren’t just for influencers with millions of followers – they’re for any hairstylist willing to show up, create value, and build a personal brand. Start now, and your future self will thank you when that first paid collab email lands in your inbox.
💌 Want more tips to level up your hairstyling career? Sign up for our email list and get exclusive insider strategies straight to your inbox. 👇🏼
📖 Loved this post? Read more of our juicy hairstylist success guides on the blog – because your glow-up starts here.👇🏼
Which brand would you love to collaborate with first and why? 💬 Comment below 👇🏼
Comments